Diploma in Design Communication with Business Application

Intakes : January and July
Duration : 15 Months
Location : 7 / 12A Pahang Street, Singapore 198613

Diploma in Design Communication with Business Application (available in both full-time and part-time study) aims to hone students’ ability to create strong concepts, to come up with creative solutions and to craft strategies to communicate effectively with their target audience. Students will be trained in visual fundamentals and learn to use Adobe’s Creative Suite. They will also learn various modes of traditional image making and production as well as how to develop and execute branding strategies. We will further strengthen your designer’s toolkit with modules in digital imaging and photography, the business of design as well as copywriting.

JOB OPPORTUNITIES

  • Design Entrepreneur
  • Design Management Pro
  • Design Manager
  • Graphic Designer
  • Art Director
  • Brand Manager
  • Concept & Visual Artist
  • Copywriter
  • Illustrator
  • Editorial Designer
  • Photographer
  • Web Designer
  • Visual Merchandising Artist
  • Packaging Designer
  • Educator
  • Advertising Campaign Strategist

REQUIREMENTS

  1. Minimum 16 years of age.
  2. A pass in any 3 subjects (inclusive of English) at N Level or equivalent.
    For applicants who do not meet requirement ii, a placement test is administered before an applicant can be enrolled into this course. Entry into the course is dependent on results of placement test.
FOUNDATION

This course focuses on understanding the elements and principles of design and methods to apply it effectively. Students will take into account design consideration that integrate functionality, ergonomics and beauty. Student will also learn the elements of copywriting, balancing clarity and creativity in promotional text and learn from case studies in-class exercises.

Total Hours: 36 hours

It combines digital photography and the mastery of Photoshop. Image manipulation is important as designers often face the problem of working with images that are either poor in quality or lacking in consistency. Learn the basics of digital photography under controlled lighting, which aids you in shooting images for your personal portfolio.

Total Hours: 36 hours


Focuses on the understanding of typeface design. Students will be able to identify the characteristics of typefaces and learn how the selection of typefaces can support the message and design. Students will be prepared to be proficient with Adobe Illustrator, and using typography in a constructive and visually effective manner.

Total Hours: 36 hours

This course focuses on the development of Graphic Design from early communication through various printing methods to the use of technology as a modern tool in the information age. Students will be exposed to major art movements and notable events that shaped the course of Graphic Design in the 21st century.

Total Hours: 36 hours

Explores the formal elements in traditional image-making process while providing an opportunity to discover new and interesting non-digital output. Students will learn craft and traditional painting methods and various print and production methods commonly used in the art and design industry.

Total Hours: 36 hours

There are millions of websites, blogs, and forums buried in digital space. Whether you are viewing from a computer screen or mobile device, the ability to design an engaging interface has always been a struggle for most web and mobile interface designers. This module focuses on designing for web and mobile platforms. Design static pages and learn basic web authoring skills. Provides a general understanding of web programming and its functions.

Total Hours: 36 hours

SPECIALIST

There are millions of websites, blogs, and forums buried in digital space. Whether you are viewing from a computer screen or mobile device, the ability to design an engaging interface has always been a struggle for most web and mobile interface designers. This module focuses on designing for web and mobile platforms. Design static pages and learn basic web authoring skills. Provides a general understanding of web programming and its functions.

Total Hours: 36 hours

Focuses on packaging design basics and various packaging systems from traditional to contemporary. Conduct meaningful research and analysis through survey, testing and developing mock-ups. Revitalise brands with a series of packaging applications to enhance the retail experience of consumers.

Total Hours: 36 hours

Focuses on packaging design basics and various packaging systems from traditional to contemporary. Conduct meaningful research and analysis through survey, testing and developing mock-ups. Revitalise brands with a series of packaging applications to enhance the retail experience of consumers.

Total Hours: 36 hours

FINAL

This course equips students with the necessary communication skills to compete well in the challenging business environment. Students will appreciate the role of a designer and how it fits in an effective organisational workflow. Students will be taught essential communication strategies and interpersonal skills to develop self-confidence and do well in a presentation.

Total Hours: 36 hours

This major course focuses on assessing student’s ability to make appropriate proposals based on a list of provided project briefs. Work independently with facilitators to develop a holistic campaign that best addresses the brief. Students will produce an integrated marketing campaign, incorporating what they have learnt in prior modules. They will be assessed based on the development process of the entire campaign, from their initial research to the development of their concepts, and ultimately the final presentation of their marketing campaign. This course is the essence of all the hard-work that they invested on their early study time.

Total Hours: 72 hours

BUSINESS APPLICATION

This module aims to provide students with the opportunity to understand the designer’s role when developing individual components that form the corporate image and its functions in the company. Students will learn to design cohesive brand identities for a product or service. Students will understand how a corporate identity is influenced by a company’s business objectives.

Total Hours: 36 hours

This module gives students a strong grounding in fundamental marketing concepts and the marketing process. The curriculum focuses on market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories.

Total Hours: 36 hours

Students will learn to identify market needs and conduct research on a selected need to formulate a business plan, including its offerings, target market, strategy and financial ratios. They will be required to organise and strategise the business idea in a professional, quality business document. Towards the end of the module, students will focus on writing and presenting a convincing business plan to attract capital investment, e.g. potential investors and banks.

Total Hours: 36 hours

FEES

Local Students International Students
S$650 S$1200

Application Fees can be made payable via cash or cheque made payable to “Orita Sinclair School of Design, New Media & the Arts Pte Ltd” at our school.

Alternatively, you may send the payment to the following account:
A/C Name: Orita Sinclair School of Design, New Media & the Arts Pte Ltd
Bank: DBS Bank, Singapore
A/C No: 003-920510-4
Address: 12 Marina Boulevard, DBS Asia Central, Marina Bay Financial Centre Tower 3, Singapore 018982

NOTE: Application fee is non-refundable. All applicants are required to pay an application fee upon submission of application form. Click here for our refund policy and procedure

Item Fee
Programme Fee (Local) S$16,000
Programme Fee (International) S$20,000
Installment Administration Fee* S$50 payable with each installment

For payment of all the above fees, please refer to the details listed in our Fee Protection Scheme here

Item Cost
Medical Insurance S$250
Late Payment Fee S$25 per day until payment is made
Replacement of Student !D S$25
Replacement of Door Access Card S$50
*Student Pass Renewal/Extension Administration Fee S$100 – Payable upon application
Re-Module Fee $2,520 for Final Major Project /
$1,260 for all other Modules each
Re-Assessment Fee S$400
Course transfer fee S$600 – Payable upon approval of transfer
Course deferment fee S$400 – Payable upon approval of request

*Applicable to international students only

Click here for our refund policy and procedure