Founders

 

Mr Gradimir Aleksic acquired his BA from the Faculty of Philosophy at the University of Belgrade. He started his career in Media in 1978 and was active in Media Art industry. Mr Aleksics experience ranged from electronic media, photography, advertising to experimental art projects.

With two others, Mr Aleksic founded The End Media group in the mid eighties. This group focused on experimental electronic imaging and multimedia. The End Media groups premiere at Bohn Videonale in 1986 with six video projects was regarded by Italian ZOOM magazine as the "multimedia centre of Belgrade". The group participated in and contributed to major video art events.

Within The End Media, Mr Aleksic founded The End Band, a musical division which experimented with a variety of correlations between the aesthetics of video image and sound. They produced four albums of music (W.C.H., Children of the R., The Worse of... and O' Wari). The End Band experimented with cable TV and the application of new technologies for Art for TV.

Besides electronic media, Mr Aleksic had a special interest for photography. He exhibited in Europe and the US as well as published a monography W.C.H. as a component of a wider media project using the same title. Mr Aleksics artistic focus in photography was straight photography and portraits of artists. He photographed celebrities such as Sir Elton John, Tina Turner, Marc Knopfler, Nico, John Mayall, Stephane Grapelli, Miles Davis, Sonny Rollins, Iggy Pop, Joe Cocker, Peter Green, Eric Burdon, Max Bill, David Cooper to name a few.

Mr Aleksic contributed a number of essays and articles on art, design and media on Robert Mapplethorpe, Diane Arbus, Victor Macarol, Robert Frank, Milton Glazer, Ko Nakajima, Bill Viola, Andy Warhol... Mr Aleksic also interviewed film directors and actors such as
Stephen Frears, Aki Kaurismaki, Uri Barbash, Jeannine Meerapfel, Barbara Sukowa and musicians Muddy Waters, Dizzy Gilespie, B.B.King, Dave Brubeck, John McLaughlin, Joan Armatrading, Paco de Lucia, George Duke

In 1993 Mr Aleksic founded Luna Park studio with animator Nenad Vitomirac. The Studio produced numerous video clips, 2D and 3D computer graphic animated works as well as music and experimental electronic art. Luna Park also took part in two MTV`s Free You Mind submissions.

Mr Gradimir Aleksic was a member of the Office of FEST, Belgrade's Int'l Festival, Editor of SKRIPT film Magazine and Editor of NON Magazine and POLET weekly.

Mr Aleksic is one of the twenty five founding members of LED ART, anti-war artistic movement in former Yugoslavia and contributed to the introductory article for the photo book Walking on the Spot (ninety days of civil protest in Belgrade, Yugoslavia, 1996).

In Singapore, Mr Aleksic was Media producer at Nanyang Polytechnic (Educational Development Department) and lecturer and coordinator at School of Multimedia Art at LASALLE-SIA College of the Arts, teaching in both the Diploma and Degree programmes. Mr Aleksic was also the video producer for the development of computer based training for the Nanyang Polytechnic - School of Health Sciences.

At Orita.Sinclair-School of Art and New Media, Mr. Gradimir Aleksic is the lecturer for Moving Image Video - Concept studies, Integrated Media Project Development, Perceptive skills and History of Electronic Art.

"..In order to highlight the highest value of photos of Grada Aleksic it is not enough only to say that he is the author who is seriously treating serious problems...He possesses the adequate dose of objectivity and preciseness as well as belonging to the contemporary recent art according to the typically nurtured and sensitive observation of the meaning of the photographed scene. Finally, the inscription on the photographic material, resulted with the atmosphere of exciting and active creative presence..."
Jovan Despotovic, Museum of Contemporary Art, Belgrade

" ...Grada Aleksic quietly observes the world quietly from the Belgrades Boulevard. From time to time he takes out his camera and overrules the space with his equipment. He admires in moderation, in fragments...He does not shoot unnecessarily, sometimes he does not shoot at all. Piece by piece he puts together the mosaic of Labacuum. The dire strait promise, an epilogue..."
Branka Krilovic, Radio Belgrade

" ...Mr Gradimir Aleksic has exhibited widely in Yugoslavia, Austria, Great Britain...he frequently contributes critical essays on art and aesthetics. A multi-talented artist, Aleksic`s interest and involvement with the arts is complex, ranging from visual arts and literature to music... "
Bits & Pcs, New Jersey

" ...In a silent and dramatic way, using the language of genuine straight photography Aleksic sharply focuses not only on one event but wider social turbulence..."
Slavko Timotijevic, Happy Gallery, SKC Belgrade

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Stephanie Choo

Ms Stephanie Choo was educated at Aiglon College, Chesieres-Villars, Switzerland. She acquired her BA from the University of San Diego, California, USA and MSc in Visual Communication from Pratt Institute, New York, USA. Ms Choo's professional practice includes Baldi, Bloom and Whelan, New York, USA and PICO Art International, Singapore.

In 1996, encouraged by late brother Joseph McNelly, Ms Choo acquired a grant of S$997,000 from the National Computer Board for the establishment of the Department of Multimedia Art at LASALLE-SIA College of the Arts. One year later the Department became the School of Multimedia Art with Ms Choo as Head. Ms Choo was involved in the School's development of its curriculum, offering a Diploma in Video Art, Animation Art and Interactive Art, BA and MA in Multimedia Art (in collaboration with the Birmingham Institute of Design at the University of Central England).

Ms Choo was involved in the Schools development of its curriculum, offering a Diploma in Video Art, Animation Art and Interactive Art, BA and MA in Multimedia Art (in collaboration with the Birmingham Institute of Design at the University of Central England). In 2003, Ms Choo co-founded, Orita•Sinclair - School of Art & New Media and co-developed the courses for the Diploma in New Media Art and Diploma in Design Communication.

In 2002, Ms Choo co-founded, Orita•Sinclair - School of Art & New Media and co-developed the courses for the Diploma in New Media Art, Diploma in Design Communication and Advanced Diploma in New Media Art.

From September 2005 - April 2008, Ms Choo was Course Manager for Diploma in Moving Images at Temasek Polytechnic, Temasek Design School.

Ms Choo has been involved in Art and Design Education for more than sixteen years and has been involved in various committees such as Forum on Creativity in Arts, Science and Technology, National Arts Councils New Media Arts Fund Committee, Siggraph Singapore Chapter Advisory Committee. Ms Choo is 2008 Co-Chair, Art Gallery for Siggraph Asia.

Ms Choo is the Course Coordinator at Orita•Sinclair - School of Art & New Media.

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