fbpx

Request Info

Please include country code

Professional Development

Application Date

Sep 22 - Mar 2, 2019

Professional Development

The Centre for Professional Development caters to the needs of modern-day creatives in the design and music industries. We craft our courses with professionals in mind after deep consultation with industry experts. The skills and expertise shared in our workshops enable our participants to become future-ready. Orita Sinclair is committed to providing deep and enriching educational experience for all our learners and we hope you will join us soon.

SkillsFuture Selection

Orita Sinclair supports the national push to provide opportunities for life-long learning. We provide a range of courses in both the design and music production fields that will help you develop mastery of new skills and help you excel in your career. All course fees can be claimed from your SkillsFuture Credit account.

The Centre for Professional Development caters to the needs of modern-day creatives in the design and music industries. We craft our courses with professionals in mind after deep consultation with industry experts. the skills and expertise shared in our workshops enable our participants to become future-ready. Orita Sinclair is committed to providing deep and enriching educational experience for all our learners and we hope you will join us soon.

For more information on SkillsFuture, click here

Branding & Corporate Identity Design (SkillsFuture)13.5 Hours$400
Certificate in Copywriting (SkillsFuture)12 Hours$360
Digital Audio Workstation – Using Logic Pro (SkillsFuture)12 Hours$360
Design Management (SkillsFuture)7 Hours$240
Design Thinking for Innovative Problem-Solving (SkillsFuture)12 Hours$500
X

Branding & Corporate Identity Design (SkillsFuture)

Schedule 29 Nov 2018 –  28 Nov 2019
Duration 13.5 Hours
Location 1 Kay Siang Road, #06-01, Singapore 248922
Value S$400 (S$30, non-refundable application fee)

Course Description

Developing a strong, recognised brand and corporate identity is the goal of most businesses. To become a household name, businesses need to develop a brand management strategy that will increase customer loyalty, competitive advantage and profitability.

This short course aims to provide an overview of how branding serves as an important aspect in materialising intangible company mission and vision statements into recognisable and recallable traits through consistent equities, positioning and tone of voice and aligning visual systems and cues. These are then used to build brand personality.

Teaching Methodology

A low teacher-to-learner ratio facilitates an open, discussion-driven, caring and supportive learning environment. The teacher are practicing designers or artists who direct learning through project briefs that are designed to stimulate real client briefs in order to build a substantive portfolio that place learners in good stead with prospective clients and employers.

Who Should Attend

Business owners and marketing staff looking at refreshing their company’s brand image. Executives currently engaged in Marketing Communications, Marketing, Brand Management and Sales Executives interested in pursuing a career in Marketing, Brand Management or Entrepreneurship.

Course Content

  • Introduction to Branding
  • Execution of Branding Project;
    • Sensitivity towards colour and typography
    • Appropriate image selection to represent brand
    • Production methods reflecting the positioning of a brand
  • Update Existing Brand
  • Implementation of Brand
  • Corporate Identity Visual System
  • Cascading Values Through Company Staff

About the Trainer

The course lecturer is Ms. Sheau Chan, BA (Hons) in Graphic Design, Camberwell College of the Arts. With close to 20 years of global client experience in London, Singapore & Bangkok, Sheau’s multi-disciplinary skills range from corporate, retail and FMCG branding, paper engineering to signage and environmental graphics. Her winning entry in the BBC Design Awards is the original prototype of the proprietary packaging solution RAP. She lives by the Shaker’s philosophy – “Don’t make something unless it is both necessary and useful; but if it both necessary and useful, don’t hesitate to make it beautiful.”

For more information, download the e-brochure HERE

X

Certificate in Copywriting (SkillsFuture)

Schedule 03 Aug 2018 –  19 Nov 2019
Duration 12 Hours (4 x 3hr sessions)
Location 1 Kay Siang Road, #06-01, Singapore 248922
Value S$360 (S$30, non-refundable application fee)

Course Description:

In a crowded market, impactful advertising can make or break a company. Effective copywriting can raise your brand profile and connect you with your target audience. This module introduces participants to the elements of copywriting and how to express a succinct viewpoint tailored to the brand’s identity and marketing context. Balance clarity with creativity in promotional text and learn from real-world case studies.

Participants will gain an understanding of copywriting as well as brand identity and how the latter can shape the former. They will be able to apply skills learnt to a wide variety of media, both traditional and interactive. Those working as part of an agency, in-house teams and freelancers will all benefit from this course.

Who Should Attend

In-house designers looking to level-up their company’s marketing efforts. Freelancers seeking to enhance the quality of their design work and widen their range of skills to include branding and copywriting.

Course Content

  • Essentials of Copywriting
    • Headline, body copy and call-to-action
  • Brand Awareness
  • Understanding of Branding and Naming Brands
  • Brand Identity and Writing for Visuals
  • Tailoring Copy to Fit Your Target Audience
  • Writing for Online and Offline Media
    • Print Ad Copy
    • Advertorial Copy
    • Flyer and Brochure Copy
    • Facebook and Twitter Copy
  • Writing Taglines
  • Organising & Creating Content

Learning Outcomes

By the end of this course, participants will be able to:

  • Recognise how copywriting aids in brand awareness of certain products
  • Select the most effective media outlet for brand promotion
  • Generate copy design concepts and develop design ideas for effective design solutions
  • Design copy that is tailored to fit different target audiences
  • Write copy for print media, web and multimedia products for product promotion, eg; print ad copy, advertorial copy, flyer and brochure copy, social media copy
  • Maintain an awareness of trends and developments in design and copywriting

 

About the Trainer

Xu Zhiwei has been in the advertising industry for 12 years of which 5 were as a copywriter and 7 as a strategy planner. He specialises in recruitment, retail, tourism and the public sector and has worked with clients such as National Arts Council, Heritage Board, Singapore Civil Defence Force, Bugis+ and United Overseas Bank. The move from writing to planning saw him solve communication challenges by marrying creative and media strategies to achieved synergistic campaigns.

 

For more information on SkillsFuture, click HERE

For more information, download the e-brochure HERE

X

Digital Audio Workstation – Using Logic Pro (SkillsFuture)

Schedule 28 Nov 2017 – 28 Nov 2019
Duration 12 Hours (2 days)
Location 1 Kay Siang Road, #06-01, Singapore 248922
Value S$360

Course Description

Logic Pro is the go-to music production software for musicians ranging from the aspiring beginner to the seasoned professionals. Its powerful tools and functionality allows cutting-edge creatives to bring their ideas to life and share them with the world.

This course introduces students to Apple’s Digital Audio Workstation (DAW) software, Logic Pro. For students looking to produce their own music, this workshop will equip them for both audio and MIDI work. The workshop explores the navigational features of Logic Pro, how to use the various functions and effectively apply the shortcuts to improve individual workflow. The course also explores the various FX plug-ins featured in Logic Pro and how they can be used to increase productivity.

Course Content

  • Navigating the Logic Pro Interface
  • Setting Up a Logic Pro Project
  • Importing Audio and Video Clips
  • Editing and Processing Audio Tracks
  • Working with MIDI
  • Creating and Recording MIDI
  • Tempo Track & Time Signature Track
  • Importing, Editing & Exporting MIDI Files

For more information, download our e-brochure HERE

X

Design Management (SkillsFuture)

Schedule 08 Jan 2019 – 07 Jan 2020
Duration 7 Hours (2 days)
Location 1 Kay Siang Road, #06-01, Singapore 248922
Value S$240

Course Description

This course will equip marketing & design professionals with the management skills to effectively lead design teams and multiple projects.

Learn how to manage the design process and see projects through to production. Grasp the essentials of dealing with copyrights, working with photographers and videographers, and overseeing production management.

For more information, download our e-brochure HERE

X

Design Thinking for Innovative Problem-Solving (SkillsFuture)

Schedule 11 Jan 2019 – 10 Jan 2020
Duration 12 Hours (2 days)
Location 1 Kay Siang Road, #06-01, Singapore 248922
Value S$500


Course Description

This is a customer-centered approach to problem solving with a strong emphasis on user-empathy, collaboration, creative ideation and stakeholder feedback. The key to the process is empathising and co-creating with the users to solve complex problems.

Through design thinking, every point of interaction can be designed to deliver an exceptional experience that builds a strong, on-going relationship. This includes everything from the online presence, the customer service counter, the actual exhibits themselves & the final impressing.

For more information, download our e-brochure HERE

*A non-refundable application fee of S$30.00 is payable for each application form submitted. This fee is only refundable if the course does not commence.

How to apply

Get in touch with us

Interested in applying? Click here to get in touch with us.
Get in touch with us

Download application form

Otherwise, you can download the application form here.
Download Application Form

Mail submission

Please mail your completed application form to:
Orita Sinclair School of Design & Music
1 Kay Siang Road, #06-01, Singapore 248922

Email submission

Alternatively, you can scan and email your completed application form to
admissions@orita-sinclair.edu.sg

You might be interested in