Advanced Diploma in Design Communication
The Advanced Diploma Programme
Advanced Diploma in Design Communication is a 9 months in-class learning + 3 months internship/live project programme with 520 hours (excluding internship) of intensive training and personal in-studio mentoring.
The Next Step
The Advanced Diploma places you in an environment where you are exposed to scenarios such as understanding market trends, assessing client briefs, thinking on your feet in your design education—all to ensure that you are well-prepared to work in a design studio and wow your future employers. The average teacher to student ratio for the course is 1:10.
The Final Outcome
A graduate with an outstanding creative portfolio, one who has been closely mentored by highly experienced creative professionals and ready for the design industry.
Course Details
| July 2022 Intake | Fees | Application Close Date |
|---|---|---|
| Full-Time 12 Months Coursework Part-Time 18 Months Coursework | Local Course Fees : S$16,135 Course Administration Fee : S$545 Total Course Fee Payable : S$16,680 International Course Fees : S$20,275 Course Administration Fee : S$905 Total Course Fee Payable : S$21,180 | Local : 20 Jun 2022 International : 16 May 2022 |
| All fees are inclusive of prevailing GST |
Modules
Branding
Synopsis:
Focuses on developing brand strategies for industries ranging from F&B to non-profit organisations.
Objectives:
This module aims to provide students with the opportunity to understand the designer’s role when developing individual components that form the corporate image and its functions in the company. Students will learn to design cohesive brand identities for a product or service. Students will understand how a corporate identity is influenced by a company’s business objectives.
Duration:
12 Weeks
34 Hours
Principles of Marketing
Synopsis:
Provides students with a foundation in the principles of marketing. Students will be able to appreciate how businesses can be successful and sustainable by studying real life case studies from both the local and global perspectives.
Objectives:
This module gives students a strong grounding in fundamental marketing concepts and the marketing process. The curriculum focuses on market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories.
Duration:
12 Weeks
36 Hours
Design & Business Communication
Synopsis:
Introduces students to business planning and strategy development. Students will learn to conduct industry research and market and financial analysis in building businesses.
Objectives:
Students will learn to identify market needs and conduct research on a selected need to formulate a business plan, including its offerings, target market, strategy and financial ratios. They will be required to organise and strategise the business idea in a professional, quality business document. Towards the end of the module, students will focus on writing and presenting a convincing business plan to attract capital investment, e.g. potential investors and banks.
Duration:
12 Weeks
36 Hours
Research Skills & Methodology I
Synopsis:
Focuses on visual communication in the changing social environment in Singapore. Students will discuss art and design trends that contribute to the information communicated to the society.
Objectives:
This module is designed to emphasise on Creation through visual research and experimentation. Students must be able to identify changes in design trends in Singapore and work on a collaborative project that critically reviews and evaluates current social behaviours and human relationships.
Duration:
12 Weeks
36 Hours
Integrated Advertising Campaign I
Synopsis:
Focuses on applying your creative concepts on a variety of media platforms to design a holistic advertising campaign.
Objectives:
This module aims to help students understand and plan ATL, BTL advertising campaigns depending on the project given. Students must be able to decide and adopt the most appropriate media to effectively communicate to their target audience.
Duration:
12 Weeks
36 Hours
Graphic Communication
Synopsis:
Elective modules provide curriculum flexibility and choice by introducing more applied modules as enrichment in the curriculum.
Objectives:
This module aims to broaden the learning experiences, skills and knowledge of the Advanced Diploma students and to provide for their varied learning needs and styles.
Duration:
12 Weeks
36 Hours
Research Skills & Methodology II
Synopsis:
Focuses on visual communication in the changing social environment in Singapore. Students will discuss art and design trends that contribute to the information communicated to the society.
Objectives:
This module is designed to emphasise on Creation through visual research and experimentation. Students must be able to identify changes in design trends in Singapore and work on a collaborative project that critically reviews and evaluates current social behaviours and human relationships.
Duration:
12 Weeks
36 Hours
Integrated Advertising Campaign II
Synopsis:
Focuses on applying your creative concepts on a variety of media platforms to design a holistic advertising campaign.
Objectives:
This module aims to help students understand and plan ATL, BTL advertising campaigns depending on the project given. Students must be able to decide and adopt the most appropriate media to effectively communicate to their target audience.
Duration:
12 Weeks
36 Hours
Professional Portfolio Application
Synopsis:
Builds on helping students develop a body of work for the purpose of entry to college or the creative workforce.
Objectives:
This module aims to prepare students with a relevant creative portfolio with supported developmental drawings and research materials depending on the area of interests of the individual student.
Duration:
12 Weeks
36 Hours
Entry Requirements
|
Career Opportunities
| Art Director | Artworker | Brand Designer | Brand Researcher | Concept Artist |
| Illustrator | Photographer | Web Designer | Visual Designer | |
Testimonials
Nadia Binte Mohammad Roselan,
Graduated from School of Design
"I got a job as a creative strategist in a media company, after graduation from Orita Sinclair.”
Emanuella Bungasmara Ega Tirt,
Graduated from School of Design
Teaching Faculty
Meet our passionate educators who are all industry practitioners. They are seasoned designers and trend-setters in the creative field.
Dr. Bernard Tan, Ph.D
Programme Manager,
Design Faculty
PhD, Catholic University of Portugal /
University of St Joseph, Macau
His area of design specialization are mainly Identity Design and Corporate Branding. He has spent more than 25-years in design and advertising, as Art Director and subsequently, Creative Director. His corpus of design work reveals a rare combination of artistic intellect and aesthetic intuition, coupled with a distinctive East-West, visual-verbal synergy, full of wit and humour, and yet always, nuance. An award- winning designer, he had consulted for international clients such as Mercedes Benz’s Dornier Asia, Mensa International, the United States’ Paul Taylor Dance Company, France’s Ballet Nationale De Marseille, and Russian Philharmonic Orchestra. He was awarded a scholarship to study Design at Temasek Polytechnic where he graduated with a Merit Award. He subsequently completed postgraduate studies at The University of Hong Kong, University of Saint Joseph, and Durham University. His research work revolves around the nature of film in relation to semiotic multimodality with specific applications in the interdisciplinary fields of art, design, cinema, literature, and cultural theory.
Boon Lim
Adjunct Lecturer,
Design Faculty
MA in 2D and 3D Visualisation,
Lougborough University
Boon has a decade of working experience in printing, promotions, and advertising, working with brands such as Skippy, Lipton, Martell, Chivas, and Alfa Romeo, and government statutory boards such as BCA and NEA, before moving on to tertiary education.
Loong Cui Wen
Adjunct Lecturer,
Design Faculty
BFA in Visual Communications,
NTU School of Art, Design and Media
Cui Wen has more than 8 years of experience in graphic design and illustration, and has worked with commercial and private clients such as Love and Co, STB and various design agencies to create artworks. She has collaborated with an author on a published children's book, 'If Doors Could Speak'. She has a keen interest in outdoor painting and sketching, as well as creating illustrations in watercolour and acrylic mediums. She also loves to share art making techniques with people of all ages in workshops and classes.
Shawn Heng
Adjunct Lecturer,
Design Faculty
BDes in Communication Design,
Royal Melbourne Institute of Technology
Shawn is a part-time educator, part-time creative, and a full-time dad. He currently leads a design team at DSTNCT, an integrated marketing agency, and has a decade of experience in print, advertising, and (more recently) social media. Shawn has a HOW design award under the Promotion & Marketing category in 2018. as well as SingaPlural Recognition awards for his works in 2016 under the label Simitaiji.Eugene Chen
Adjunct Lecturer,
Design Faculty
MA in Communication Management,
University of New South Walesy
Eugene is a practicing IMC Registered Management Brand Consultant (RMC no.10057) with over 23 years of vast creative and branding experience. He holds a Masters of Arts in Communication Management from the University of New South Wales, Bachelor of Science from National University of Singapore and a Cambridge University International Diploma for Teachers and Trainers. Eugene completed his tours as a creative director at RBW advertising and Brainwave Design and is currently the Founder & Principal of ELEFANT - a brand, communications, and creative consultancy. He is also an Associate Principal Consultant at i1920 Inc - an award-winning brand consultancy.
He is well versed conceptually, strategically and technically in the areas of design, branding & identity system, advertising, production… The 1st Asian Youth Games is his trophy showcase brand among other creative, branding and advertising projects he has done over the years for numerous startup, SME, MNC and government client.
As an educator, Eugene has over 11 years of experience as an Adjunct Lecturer, Student Consultant Mentor and as an Enterprise Business Coach. He cherishes every opportunities that allows him to interact and mentor aspiring minds and helping them grow.
Kevin Tan
Adjunct Lecturer, Design Faculty
BA (Hons) in Design Communication, Glodsmiths' College
A multi-disciplinary designer who is active in User Experience Design and Web Development for the past 5 years. Kevin always has been fond of designing and developing digital ideas, products or solutions that are modular and have strong emphasis on clean, playful and usable design.
Elwin Goh
Adjunct Lecturer,
Design Faculty
BFA in Photography and Imaging,
Art Center College of Design
Brewed by 10 years of experience with visual art, Elwin has cultivated a knack for narrating stories with images, working with various mediums and concepts that garnered him international photographer award for both advertising and art.
Jackson Chua
Adjunct Lecturer,
Design Faculty
Advanced Diploma in Multimedia,
Raffles Design Institute
With over 13 years of experience in the video industry, Jackson has been working in his own studio on corporate videos and campaigns with clients such as Marina Bay Sands, Dassault Systemes and NTUC Enterprises. Bringin a storytelling perspective to his work, he is known for creating a nimble and flexible creative team that helps him to bring his visions to life.
Sarah Tang
Adjunct Lecturer,
Design Faculty
BA. Honors in Graphic Design,
Loughborough University, United Kingdom
Sarah is one of the co-founders of Sarah and Schooling.
Founded in 2013, Sarah and Schooling is the eponymous design practice of Sarah Tang
and Alison Schooling. As ardent supporter of Singapore’s literary scene, we are
actively involved in designing books and publications across multiple genres.
Notable examples of the studio's work include historically significant titles such
as The Collected Poems of Arthur Yap (NUS Press) and Gopal Barathams’ series of
books including A Candle Or The Sun, Sayang, The Collected Short
Stories and Moonrise, Sunset (Marshall Cavendish).
Whether it’s a book, brand or space, we believe in the power of storytelling and
seek to develop visual narratives with meaningful communication. We also teach,
curate and consult.
For us, design is a collaboration. We are an intentionally small team that listens
and collaborates closely with our clients to create intriguing, emotion-driven work
that function for our client’s goals and resonates with their audience.Boon Lim
Adjunct Lecturer,
Design Faculty
MA in 2D and 3D Visualisation,
Lougborough University
Loong Cui Wen
Adjunct Lecturer,
Design Faculty
BFA in Visual Communications,
NTU School of Art, Design and Media
Shawn Heng
Adjunct Lecturer,
Design Faculty
BDes in Communication Design,
Royal Melbourne Institute of Technology
Eugene Chen
Adjunct Lecturer,
Design Faculty
MA in Communication Management,
University of New South Walesy
Kevin Tan
Adjunct Lecturer,
Design Faculty
BA (Hons) in Design Communication,
Goldsmiths' College
Elwin Goh
Adjunct Lecturer,
Design Faculty
BFA in Photography and Imaging,
Art Center College of Design
Elwin Goh
Adjunct Lecturer,
Design Faculty
BFA in Photography and Imaging,
Art Center College of Design
Jackson Chua
Adjunct Lecturer,
Design Faculty
Advanced Diploma in Multimedia,
Raffles Design Institute
Sarah Tang
Adjunct Lecturer,
Design Faculty
BA. Honors in Graphic Design,
Loughborough University,
United Kingdom
How to Apply
All prospective students are encouraged to contact our Recruitment Executive or authorised recruitment agents for a pre-course counseling session if they would like to enrol for a course with Orita Sinclair School of Design & Music. The purpose of this session is for us to address the needs of students as an individual, professional and as a student of our institute.
You might be interested in
Frequently Asked Questions
If you want to be a graphic designer, you must be able to use design and photo-editing software such as Adobe Photoshop, Adobe Lightroom, and Corel Paintshop Pro. Aside from that, you'll need to work on your creativity and aesthetic sense. Finally, if you can manage your time effectively and meet deadlines, you'll eventually increase your value in the market.
The best graphic design course promotes continuous learning by exposing you to design fundamentals taught by professionals. The ideal course will also allow you to practise your knowledge, familiarising you with the design process.
You might want to enrol in our graphic design courses, including the Diploma in Design Communication and the Advanced Diploma in Design Communication. The Diploma in Design Communication teaches creative design techniques and encourages portfolio building. In comparison, Advanced Diploma in Design Communication prepares you for a career as a designer.
The time it takes to become a graphic designer varies depending on the individual's experience and education. Courses like a Diploma in Design Communication and an Advanced Diploma in Design Communication will take you 12 – 18 months to complete and prepare you to apply your knowledge in the creative industry.
