Advanced Diploma in Design Communication
THE PROGRAMME
Advanced Design Communication Diploma is a 9 months in-class learning + 3 months internship/live project programme with 520 hours (excluding internship) of intensive training and personal in-studio mentoring.
THE NEXT STEP
in your design education, the Advanced Diploma places you in an environment where you are exposed to scenarios such as understanding market trends, assessing client briefs, thinking on your feet – all to ensure that you are well-prepared to work in a design studio and wow your future employers. The average teacher-to-student ratio is 1:12.
THE FINAL OUTCOME
is a graduate with an outstanding creative portfolio, one who has been closely mentored by highly experienced creative professionals and ready for the design industry.
Modules
Branding
Synopsis:
Focuses on developing brand strategies for industries ranging from F&B to non-profit organisations.
Objectives:
This module aims to provide students with the opportunity to understand the designer’s role when developing individual components that form the corporate image and its functions in the company. Students will learn to design cohesive brand identities for a product or service. Students will understand how a corporate identity is influenced by a company’s business objectives.
Research Skills & Methodology I
Synopsis:
Focuses on visual communication in the changing social environment in Singapore. Students will discuss art and design trends that contribute to the information communicated to the society.
Objectives:
This module is designed to emphasize on Creation through visual research and experimentation. Students must be able to identify changes in design trends in Singapore and work on a collaborative project that critically reviews and evaluate current social behaviors and human relationships.
Research Skills & Methodology II
Synopsis:
Focuses on visual communication in the changing social environment in Singapore. Students will discuss art and design trends that contribute to the information communicated to the society.
Objectives:
This module is designed to emphasize on Creation through visual research and experimentation. Students must be able to identify changes in design trends in Singapore and work on a collaborative project that critically reviews and evaluate current social behaviors and human relationships.
Internship / Live Project
Synopsis:
Students will take on an internship and will be mentored by highly experienced industry experts. This module will enable the student to work together with creative directors, art directors and other project managers, which will in turn develop the student’s conceptual and execution skills within a live studio environment. NOTE: In the event whereby training work permit is not granted, we will offer “Live Project” as an alternative for internship placement.
Objectives:
Entry Requirements
- Diploma in Design Communication or equivalent.
- Portfolio.
- Minimum 16 years of age.
- A pass in any 3 subjects (inclusive of English*) at ‘O’ Level or equivalent.
- For applicants who do not meet requirement 2. or 4., a placement test is administered before an applicant can be enrolled into this course. Entry into the course is dependent on results of the placement test. Applicants with substantial industry practice will be interviewed and attended to on a case by case basis.
Career Opportunities
Graduates can look forward a wide range of positions in the creative industries and is primed for leadership too:
Faculty
Meet our passionate educators who are all industry practitioners. They are seasoned designers and trend-setters in the creative field.
boon Lim
Senior Course Manager, Design Faculty
MA in 2D and 3D Visualisation, Loughborough University
Boon has a decade of working experience in printing, promotions, and advertising, working with brands such as Skippy, Lipton, Martell, Chivas, and Alfa Romeo, and government statutory boards such as BCA and NEA, before moving on to tertiary education.
Karen Chiam
Lecturer, Design Faculty
BA (Hons) Graphic Communication, Loughborough University
Karen has a background in retail and 13 years of work experience in aspects of design, content creation and brand communications. She co-founded DAZINGFEELSGOOD in 2015 to pursue her artistic interests—a practice that reflects on rational and reduction approaches, guided by design fundamentals across disciplines. Since then, the studio had works represented in local and international platforms such as ArtStage Singapore, Maison&Objet Paris and SingaPlural. DAZINGFEELSGOOD is also a recipient of international design awards including Asia Design Prize and A’ Design Award.
Sheau Chan
Adjunct Lecturer, Design Faculty
BA (Hons) in Graphic Design, Camberwell College of the Arts
With close to 20 years of global client experience in London, Singapore & Bangkok, Sheau’s multi-disciplinary skills range from corporate, retail & FMCG branding, paper engineering to signage & environmental graphics. Her winning entry in the BBC Design Awards is the original prototype of the proprietary packaging solution RAP.
Shawn Heng
Adjunct Lecturer, Design Faculty
BDes in Communication Design, Royal Melbourne Institute of Technology
Shawn co-founded Simitaiji – a label with a strong focus on locally inspired design and aesthetics in 2014, and is currently a designer at Yellow Octopus. He is also excessively obsessed with kerning and leading.
Kevin Tan
Adjunct Lecturer, Design Faculty
BA (Hons) in Design Communication, Goldsmiths' College.
A multi-disciplinary designer who is active in User Experience Design and Web Development for the past 5 years. Kevin always has been fond of designing and developing digital ideas, products or solutions that are modular and have strong emphasis on clean, playful and usable design.
Xu Zhi Wei
Adjunct Lecturer, Design Faculty
BA in Mass Communications, Queensland University of Technology
Zhiwei has been in the advertising industry for 12 years, of which five as a copywriter, and seven as a strategy planner. He specialises in recruitment, retail, tourism, and public service, and has worked with clients such as National Arts Council, National Heritage Board, Singapore Civil Defence Force, Bugis+, and United Overseas Bank. The move from writing to planning sees him solve communication challenges by marrying creative and media strategies to achieve synergized campaigns.
Elsa Ng
Adjunct Lecturer, Design Faculty
BA (Hons) Graphic Design, University of the West of England, Bristol
Driven by passion in design, Elsa graduated with BA (Hons) in Graphic Design some years after her stint at PricewaterhouseCoopers as a tax professional. She has a decade of experience working with clients across industries, including aviation and wellness, balancing design and business decisions with maturity. Her inexplicable fondness for Chinese language and culture is evident in multiple compelling works to catalyse meaningful conversations and elevate awareness around the diminishing tradition. Currently, the award-winning communication designer is a regional creative content lead directing branding and communications initiatives across Asia Pacific and beyond. Progressively, Elsa aspires to make purposeful differences in redefining design education for the next generations.
Elwin Goh
Adjunct Lecturer, Design Faculty
BFA in Photography and Imaging, Art Center College of Design
Brewed by 10 years of experience with visual art, Elwin has cultivated a knack for narrating stories with images, working with various mediums and concepts that garnered him international photography awards for both advertising and art.
Loong Cui Wen
Adjunct Lecturer, Design Faculty
BFA in Visual Communications, NTU School of Art, Design and Media
Cui Wen has more than 8 years of experience in graphic design and illustration, and has worked with commercial and private clients such as Love and Co, STB and various design agencies to create artworks. She has collaborated with an author on a published children's book, 'If Doors Could Speak'. She has a keen interest in outdoor painting and sketching, as well as creating illustrations in watercolour and acrylic mediums. She also loves to share art making techniques with people of all ages in workshops and classes.
Hu Qi Ren
Adjunct Lecturer, Design Faculty
MFA in Photography and Related Media, Parsons The New School for Design
Qiren (b.1983) completed his MFA in Photography and Related Media at Parsons The New School for Design under the Provost scholarship in 2015 and has showcased his work at the One World Trade Center, Queens Museum, Aperture Foundation and Photoville in New York, the Lourvre Museum in Paris, International Photography festivals in Singapore, Japan, China and New Zealand. More recently, Qiren was the grand winner of the Harper's BAZAAR Art Prize.
How to apply
All prospective students are encouraged to contact our Recruitment Executive or authorised recruitment agents for a pre-course counseling session if they would like to enrol for a course with Orita Sinclair School of Design & Music. The purpose of this session is for us to address the needs of students as an individual, professional and as a student of our institute.
Application Date
Local Students
30th Sep 2020International Students
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