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Established since 2002 | One of the oldest design and music schools in the region | Led by field practitioners
Advanced Diploma in Design Communication is a 9 months in-class learning + 3 months internship/live project programme with 520 hours (excluding internship) of intensive training and personal in-studio mentoring.
The Advanced Diploma places you in an environment where you are exposed to scenarios such as understanding market trends, assessing client briefs, thinking on your feet in your design education—all to ensure that you are well-prepared to work in a design studio and wow your future employers. The maximum teacher to student ratio for the course is 1:10.
A graduate with an outstanding creative portfolio, one who has been closely mentored by highly experienced creative professionals and ready for the design industry.
| April 2023 Intake | Fees | Application Close Date |
|---|---|---|
|
Full-Time 12 Months Part-Time 18 Months |
Local Course Fees : S$16,135 Course Administration Fee : S$545 Total Course Fees Payable : S$16,680 International Course Fees : S$20,275 Course Administration Fee : S$905 Total Course Fees Payable : S$21,180 |
Local : 20th March 2023 International : 06th March 2023 |
| All fees are inclusive of prevailing GST |
Synopsis:
Focuses on developing brand strategies for industries ranging from F&B to non-profit organisations.
Objectives:
This module aims to provide students with the opportunity to understand the designer’s role when developing individual components that form the corporate image and its functions in the company. Students will learn to design cohesive brand identities for a product or service. Students will understand how a corporate identity is influenced by a company’s business objectives.
Duration:
11 weeks, 33 hours
Synopsis:
Provides students with a foundation in the principles of marketing. Students will be able to appreciate how businesses can be successful and sustainable by studying real life case studies from both the local and global perspectives.
Objectives:
This module gives students a strong grounding in fundamental marketing concepts and the marketing process. The curriculum focuses on market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories.
Duration:
11 weeks, 33 hours
Synopsis:
Introduces students to business planning and strategy development. Students will learn to conduct industry research and market and financial analysis in building businesses.
Objectives:
Students will learn to identify market needs and conduct research on a selected need to formulate a business plan, including its offerings, target market, strategy and financial ratios. They will be required to organise and strategise the business idea in a professional, quality business document. Towards the end of the module, students will focus on writing and presenting a convincing business plan to attract capital investment, e.g. potential investors and banks.
Duration:
11 weeks, 33 hours
Synopsis:
Focuses on visual communication in the changing social environment in Singapore. Students will discuss art and design trends that contribute to the information communicated to the society.
Objectives:
This module is designed to emphasise on Creation through visual research and experimentation. Students must be able to identify changes in design trends in Singapore and work on a collaborative project that critically reviews and evaluates current social behaviours and human relationships.
Duration:
11 weeks, 33 hours
Synopsis:
Focuses on applying your creative concepts on a variety of media platforms to design a holistic advertising campaign.
Objectives:
This module aims to help students understand and plan ATL, BTL advertising campaigns depending on the project given. Students must be able to decide and adopt the most appropriate media to effectively communicate to their target audience.
Duration:
11 weeks, 33 hours
Synopsis:
Elective modules provide curriculum flexibility and choice by introducing more applied modules as enrichment in the curriculum.
Objectives:
This module aims to broaden the learning experiences, skills and knowledge of the Advanced Diploma students and to provide for their varied learning needs and styles.
Duration:
11 weeks, 33 hours
Synopsis:
Focuses on visual communication in the changing social environment in Singapore. Students will discuss art and design trends that contribute to the information communicated to the society.
Objectives:
This module is designed to emphasise on Creation through visual research and experimentation. Students must be able to identify changes in design trends in Singapore and work on a collaborative project that critically reviews and evaluates current social behaviours and human relationships.
Duration:
11 weeks, 33 hours
Synopsis:
Focuses on applying your creative concepts on a variety of media platforms to design a holistic advertising campaign.
Objectives:
This module aims to help students understand and plan ATL, BTL advertising campaigns depending on the project given. Students must be able to decide and adopt the most appropriate media to effectively communicate to their target audience.
Duration:
11 weeks, 33 hours
Synopsis:
Builds on helping students develop a body of work for the purpose of entry to college or the creative workforce.
Objectives:
This module aims to prepare students with a relevant creative portfolio with supported developmental drawings and research materials depending on the area of interests of the individual student.
Duration:
11 weeks, 33 hours
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| Art Director | Artworker | Brand Designer | Brand Researcher | Concept Artist |
| Illustrator | Photographer | Web Designer | Visual Designer | |
Graduated from School of Design
Graduated from School of Design
Meet our passionate educators who are all industry practitioners. They are seasoned designers and trend-setters in the creative field.
