- Advanced Diploma in Design Communication
Advanced Diploma in Design Communication
The Programme
Advanced Diploma in Design Communication is a 9 months in-class learning + 3 months internship/live project programme with 520 hours (excluding internship) of intensive training and personal in-studio mentoring.
The Next Step
The Advanced Diploma places you in an environment where you are exposed to scenarios such as understanding market trends, assessing client briefs, thinking on your feet in your design education—all to ensure that you are well-prepared to work in a design studio and wow your future employers. The average teacher-to-student ratio is 1:12.
The Final Outcome
A graduate with an outstanding creative portfolio, one who has been closely mentored by highly experienced creative professionals and ready for the design industry.
Modules
Branding
Synopsis:
Focuses on developing brand strategies for industries ranging from F&B to non-profit organisations.
Objectives:
This module aims to provide students with the opportunity to understand the designer’s role when developing individual components that form the corporate image and its functions in the company. Students will learn to design cohesive brand identities for a product or service. Students will understand how a corporate identity is influenced by a company’s business objectives.
Duration:
12 Weeks
34 Hours
Principles of Marketing
Synopsis:
Provides students with a foundation in the principles of marketing. Students will be able to appreciate how businesses can be successful and sustainable by studying real life case studies from both the local and global perspectives.
Objectives:
This module gives students a strong grounding in fundamental marketing concepts and the marketing process. The curriculum focuses on market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories.
Duration:
12 Weeks
36 Hours
Design & Business Communication
Synopsis:
Introduces students to business planning and strategy development. Students will learn to conduct industry research and market and financial analysis in building businesses.
Objectives:
Students will learn to identify market needs and conduct research on a selected need to formulate a business plan, including its offerings, target market, strategy and financial ratios. They will be required to organise and strategise the business idea in a professional, quality business document. Towards the end of the module, students will focus on writing and presenting a convincing business plan to attract capital investment, e.g. potential investors and banks.
Duration:
12 Weeks
36 Hours
Research Skills & Methodology I
Synopsis:
Focuses on visual communication in the changing social environment in Singapore. Students will discuss art and design trends that contribute to the information communicated to the society.
Objectives:
This module is designed to emphasise on Creation through visual research and experimentation. Students must be able to identify changes in design trends in Singapore and work on a collaborative project that critically reviews and evaluates current social behaviours and human relationships.
Duration:
12 Weeks
36 Hours
Integrated Advertising Campaign I
Synopsis:
Focuses on applying your creative concepts on a variety of media platforms to design a holistic advertising campaign.
Objectives:
This module aims to help students understand and plan ATL, BTL advertising campaigns depending on the project given. Students must be able to decide and adopt the most appropriate media to effectively communicate to their target audience.
Duration:
12 Weeks
36 Hours
Graphic Communication
Synopsis:
Elective modules provide curriculum flexibility and choice by introducing more applied modules as enrichment in the curriculum.
Objectives:
This module aims to broaden the learning experiences, skills and knowledge of the Advanced Diploma students and to provide for their varied learning needs and styles.
Duration:
12 Weeks
36 Hours
Research Skills & Methodology II
Synopsis:
Focuses on visual communication in the changing social environment in Singapore. Students will discuss art and design trends that contribute to the information communicated to the society.
Objectives:
This module is designed to emphasise on Creation through visual research and experimentation. Students must be able to identify changes in design trends in Singapore and work on a collaborative project that critically reviews and evaluates current social behaviours and human relationships.
Duration:
12 Weeks
36 Hours
Integrated Advertising Campaign II
Synopsis:
Focuses on applying your creative concepts on a variety of media platforms to design a holistic advertising campaign.
Objectives:
This module aims to help students understand and plan ATL, BTL advertising campaigns depending on the project given. Students must be able to decide and adopt the most appropriate media to effectively communicate to their target audience.
Duration:
12 Weeks
36 Hours
Professional Portfolio Application
Synopsis:
Builds on helping students develop a body of work for the purpose of entry to college or the creative workforce.
Objectives:
This module aims to prepare students with a relevant creative portfolio with supported developmental drawings and research materials depending on the area of interests of the individual student.
Duration:
12 Weeks
36 Hours
Internship / Live Project
Synopsis:
Students will take on an internship and will be mentored by highly experienced industry experts. This module will enable the student to work together with creative directors, art directors and other project managers, which will in turn develop the student’s conceptual and execution skills within a live studio environment. NOTE: In the event whereby training work permit is not granted, we will offer “Live Project” as an alternative for internship placement.
Duration:
12 Weeks
36 Hours
Entry Requirements
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Career Opportunities
Graduates can look forward a wide range of positions in the creative industries and is primed for leadership too:
| Art Director | Artworker | Brand Designer | Brand Researcher | Concept Artist |
| Illustrator | Photographer | Web Designer | Visual Designer | |
Teaching Faculty
Meet our passionate educators who are all industry practitioners. They are seasoned designers and trend-setters in the creative field.
Dr. Bernard Tan, Ph.D
Programme Manager, Design Faculty
PhD from University of St Joseph, Macao
His area of design specialization are mainly Identity Design and Corporate Branding. He has spent more than 25-years in design and advertising, as Art Director and subsequently, Creative Director. His corpus of design work reveals a rare combination of artistic intellect and aesthetic intuition, coupled with a distinctive East-West, visual-verbal synergy, full of wit and humour, and yet always, nuance. An award- winning designer, he had consulted for international clients such as Mercedes Benz’s Dornier Asia, Mensa International, the United States’ Paul Taylor Dance Company, France’s Ballet Nationale De Marseille, and Russian Philharmonic Orchestra. He was awarded a scholarship to study Design at Temasek Polytechnic where he graduated with a Merit Award. He subsequently completed postgraduate studies at The University of Hong Kong, University of Saint Joseph, and Durham University. His research work revolves around the nature of film in relation to semiotic multimodality with specific applications in the interdisciplinary fields of art, design, cinema, literature, and cultural theory.
Boon Lim
Adjunct Lecturer, Design Faculty
MA in 2D and 3D Visualisation, Lougborough University
Boon has a decade of working experience in printing, promotions, and advertising, working with brands such as Skippy, Lipton, Martell, Chivas, and Alfa Romeo, and government statutory boards such as BCA and NEA, before moving on to tertiary education.
Karen Chiam
Full-Time Lecturer, Design Faculty
BA (Hons) Graphic Communication, Lougborough University
Karen has a background in the retail industry with over 15 years of work experience in aspects of brand communications, marketing campaigns, and design in graphic and spatial disciplines. She co-founded DAZINGFEELSGOOD in 2015 to pursue her artistic interests. Since then, the studio has artworks represented in local and international platforms such as ArtStage Singapore, DesignArt Tokyo, Maison&Objet Paris, SingaPlural, and received international design awards including Asia Design Prize and A' Design Award.
Loong Cui Wen
Adjunct Lecturer, Design Faculty
BFA in Visual Communications, NTU School of Art, Design and Media
Cui Wen has more than 8 years of experience in graphic design and illustration, and has worked with commercial and private clients such as Love and Co, STB and various design agencies to create artworks. She has collaborated with an author on a published children's book, 'If Doors Could Speak'. She has a keen interest in outdoor painting and sketching, as well as creating illustrations in watercolour and acrylic mediums. She also loves to share art making techniques with people of all ages in workshops and classes.
Shawn Heng
Adjunct Lecturer, Design Faculty
BDes in Communication Design, Royal Melbourne Institute of Technology
Shawn is a part-time educator, part-time creative, and a full-time dad. He currently leads a design team at DSTNCT, an integrated marketing agency, and has a decade of experience in print, advertising, and (more recently) social media. Shawn has a HOW design award under the Promotion & Marketing category in 2018. as well as SingaPlural Recognition awards for his works in 2016 under the label Simitaiji.
Kevin Tan
Adjunct Lecturer, Design Faculty
BA (Hons) in Design Communication, Glodsmiths' College
A multi-disciplinary designer who is active in User Experience Design and Web Development for the past 5 years. Kevin always has been fond of designing and developing digital ideas, products or solutions that are modular and have strong emphasis on clean, playful and usable design.
Elwin Goh
Adjunct Lecturer, Design Faculty
BFA in Photography and Imaging, Art Center College of Design
Brewed by 10 years of experience with visual art, Elwin has cultivated a knack for narrating stories with images, working with various mediums and concepts that garnered him international photographer award for both advertising and art.
Jackson Chua
Adjunct Lecturer, Design Faculty
Advanced Diploma in Multimedia, Raffles Design Institute
With over 13 years of experience in the video industry, Jackson has been working in his own studio on corporate videos and campaigns with clients such as Marina Bay Sands, Dassault Systemes and NTUC Enterprises. Bringin a storytelling perspective to his work, he is known for creating a nimble and flexible creative team that helps him to bring his visions to life.Dr. Bernard Tan, Ph.D
Programme Manager, Design Faculty
PhD from University of St Joseph, Macao
Karen Chiam
Full-Time Lecturer, Design Faculty
BA (Hons) Graphic Communication, Lougborough University
Boon Lim
Adjunct Lecturer, Design Faculty
MA in 2D and 3D Visualisation, Lougborough University
Loong Cui Wen
Adjunct Lecturer, Design Faculty
BFA in Visual Communications, NTU School of Art, Design and Media
Shawn Heng
Adjunct Lecturer, Design Faculty
BDes in Communication Design, Royal Melbourne Institute of Technology
Kevin Tan
Adjunct Lecturer, Design Faculty
BA (Hons) in Design Communication, Glodsmiths' College
Kevin Tan
Adjunct Lecturer, Design Faculty
BA (Hons) in Design Communication, Glodsmiths' College
Elwin Goh
Adjunct Lecturer, Design Faculty
BFA in Photography and Imaging, Art Center College of Design
Jackson Chua
Adjunct Lecturer, Design Faculty
Advanced Diploma in Multimedia, Raffles Design Institute
How to Apply
All prospective students are encouraged to contact our Recruitment Executive or authorised recruitment agents for a pre-course counseling session if they would like to enrol for a course with Orita Sinclair School of Design & Music. The purpose of this session is for us to address the needs of students as an individual, professional and as a student of our institute.
Application Date
Local Students
22nd Mar 2021International Students
5th Feb 2021You might be interested in
