WSQ Leveraging Generative AI
For Digital Marketing

Course Description

Supercharge Your Digital Marketing

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Embark on a transformative journey with our groundbreaking course, Leveraging Generative AI for Digital Marketing, and discover the unparalleled potential of this cutting-edge technology.

Delve into the world of Generative AI (GenAI) and uncover its immense capabilities for transforming your digital marketing approach. Our comprehensive course will equip you with the knowledge and skills to seamlessly integrate GenAI tools into your marketing strategy, empowering you to:

  1. Automate Content Creation: Generate high-quality, personalized content at scale, catering to your audience’s unique preferences and interests.
  2. Enhance Customer Engagement: Craft personalized experiences that resonate with individual customers, fostering stronger connections and driving loyalty.
  3. Optimize Marketing Performance: Leverage AI-powered analytics to gain actionable insights, optimize campaigns, and maximize your return on investment (ROI).
  4. Drive Data-Driven Decisions: Make informed business decisions based on real-time data insights, ensuring your product mix and service offerings align with customer demands.


Learning Experience Logo

Learning Outcomes

By the end of this course, you will be able to:

  • Understand how AI is changing the marketing landscape
  • Identify opportunities to use AI to improve your marketing strategy
  • Develop an AI-powered marketing plan
  • Communicate your AI strategy to stakeholders
  • Use AI to improve your marketing results
  • Align your product roadmap with your marketing strategy

Supported by :

Singapore Workforce Skills Qualification
Skills Future SG
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Course Outline

Topics Covered
Evaluate emerging market trends and technologies in generative AI Develop an AI-driven digital marketing strategy based on market trends
Identify critical customers and assess market potential Communicate your AI-powered digital marketing strategy
Identify key market demand generation strategies that can be enhanced through AI Using AI to analyse marketing campaign performance and demand
Conduct environmental scan on the use of AI in related industries Align product roadmap planning to build and engage customers
Assess and identify generative AI technology, digital capabilities and trends that can impact marketing strategy

Course Schedule

17 & 24 May 2024 Day 1 - 9:30am - 6pm
Day 2 - 9:30am - 6pm
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6 - 8 June 2024 Day 1 - 7pm - 10pm
Day 2 - 7pm - 10pm
Day 2 - 9:30am - 6pm
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Assessment Modes

The course will be assessed through a mix of written answers and practical activities.

Who Should Attend

Professional executives and entrepreneurs who are key drivers of ESG initiatives and the adoption of digital technologies in their organisations

Things to Bring

  • Laptop

Course Fees

Corporate (Employer-Sponsored)1

SMEs2 Non-SMEs
Course Fee & Subsidy Amount Course Fee & Subsidy Amount
Course Fees (excl GST) S$910.00 Course Fees (excl GST) S$910.00
Baseline SkillsFuture Funding (50%) S$(455.00) Baseline SkillsFuture Funding (50%) S$(455.00)
Enhanced Training Support for SMEs (20%) S$(182.00) - -
GST S$81.90 GST S$81.90
Total Course Fees Payable S$354.90 Total Course Fees Payable S$536.90

SMEs2 Non-SMEs
Additional Support via Absentee Payroll S$63.00 - -
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit3 S$311.22 - -
Max additional support and subsidies S$374.22 - -

1Refer to full details of Funding Support for Employers found here

2SME declaration guide can be found here.

3Subject to individual companies Skillsfuture Enterprise Credit (SFEC) balance. Full details of SFEC scheme available here.

Course Fee

S$ 354 90*
  • Original Course Fee:
  • WSQ Leveraging Generative AI For Digital Marketing

    Course Duration:
    2 Days (14 Hours)

    Mode of Training:
    Classroom Based

    Mode of Assessment:
    A mix of written answers and practical activities
*Course fee is based on the highest subsidy available for Singapore Citizens aged 40 and above or employees sponsored by SMEs. Course fee includes 9% GST.

Entry Requirements

  1. Be able to read, write and speak English at WSQ Workplace Literacy (WPL) Level 5
  2. Be able to manipulate numbers at WSQ Workplace Numeracy (WPN) Level 5
  3. Possess basic information and communication technology (ICT) skills


A SkillsFuture WSQ Statement of Attainment (SOA) – MED-SNM-5037-1.1 Marketing Strategy will be awarded to candidates who have demonstrated competency in the course assessment and achieved at least 75% attendance. This course is certified by SkillsFuture Singapore under the WSQ Skills Framework for Media (Course Code: TGS-2023040389)

Course Support Period: 29 Nov 2023 to 28 Nov 2025

How to Apply

Get In touch with us

Do you want to learn more? Speak with our programme advisers at +65 6255 8037 or get in touch by filling in the contact form.

Registration Fee

Secure your seat by making a $30 (refundable upon successful completion of course) application fee. This will be refunded upon successful completion of the course.

To read through our terms & conditions for WSQ Course registrations, please go here

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